-Nir Eyal

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Technology Review as, “The Prophet of Habit-Forming Technology.”

He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.

Indistractable received critical acclaim, winning the Outstanding Works of Literature (OWL) Award as well as being named one of the Best Business and Leadership Books of the Year by Amazon and one of the Best Personal Development Books of the Year by Audible. The Globe and Mail called Indistractable, “the best business book of 2019.”

In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The New York Times, The Harvard Business Review, Time Magazine, and Psychology Today.

Nir is also an active investor in habit-forming technologies. Some of his past investments include Eventbrite, Anchor.fm (acquired by Spotify), Kahoot!, Refresh.io (acquired by LinkedIn), Product Hunt, Marco Polo, Presence Learning, 7 Cups, Pana, Byte Foods, FocusMate, and Shadow.

Nir attended The Stanford Graduate School of Business and Emory University.

Connect with Nir
NirAndFar.com
@neyal99 on Instagram
@nireyal on Twitter

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Timestamps
00:02:43 Welcome, Nir!
00:03:43 On Writing “Indistractable”
00:06:45 Dealing with Changing Technology
00:09:11 Why Would We Want Tech to Change?
00:12:48 Time Management is Pain Management
00:15:32 Sitting with Our Own Thoughts
00:17:04 Psychological Safety in the Workplace
00:26:07 Leadership Setting Expectations
00:31:42 Being Indistractable in 2020
00:34:40 Mastering Internal Triggers
00:36:52 The 10-Minute Rule
00:40:45 Hedonic Adaptation
00:44:30 Children & Boredom
00:51:09 Teaching Kids to Self-Regulate with Technology
00:57:18 What Nir is Currently Working On
00:59:23 The Resources Nir is Looking For
01:00:40 Nir’s Life-Changing Book
01:03:18 Thank You, Nir!

Nir’s Life-Changing Book
“Hackers & Painters” by Paul Graham

Books Mentioned
“Why We Sleep” by Matthew Walker
“Surely You’re Joking, Mr. Feynman!” by Richard Feynman
“Factfulness” by Hans Rosling

Additional Resources
Indistractable: How to Control Your Attention and Choose Your Life
How to be More Productive and Focus (+ Free Schedule Maker)
The Most Important Skill of the Future is Being ‘Indistractable’
Learn How To Avoid Distraction In A World That Is Full Of It
Stop Confusing Habits for Routines: What You Need To Know
Gretchen Rubin Books
Episode #58: Ashley Mead on The Mosaic Life Podcast
Slack
Boston Consulting Group (BCG)
Acceptance and Commitment Therapy
Science Magazine | People would rather be electrically shocked than left alone with their thoughts
Self-determination Theory
“Free to Learn: Why Unleashing the Instinct to Play Will Make Our Children Happier, More Self-Reliant, and Better Students for Life” by Peter Gray
The Social Dilemma on Netflix