—Ida from @ToEveryMom

Ida, similar to the majority of the adults that joined TikTok in 2020, was reluctant at first. However, when she heard a famous podcaster say, “If you don’t have an audience, you don’t have a business, and TikTok is the place to grow an audience,” she immediately made her way to the app to see what she could build.

She now has a community of almost 300,000 across TikTok & Instagram and still growing strong. She became a bestselling author and has had several successful product launches. She has also helped other entrepreneurs, medical practitioners, social media influencers, authors and more, grow their audiences and promote their products using the strategies that propelled her to where she is today.

Ida has over a decade in traditional and online marketing experience working in organizations in both the U.S. and the United Kingdom.

Connect with Ida
ToEveryMom.com
@ToEveryMom on TikTok
@ToEveryMom on Instagram

Timestamps
00:02:32 Welcome, Ida!
00:12:14 Types of Content Ida Creates
00:16:58 Dealing with Perfectionism & Negativity
00:27:13 The Fear of Running Out of Ideas
00:30:29 Content Creation & Cancel Culture
00:39:21 How Do We Have Nuanced Conversations?
00:47:45 Trends & Memes on TikTok
00:53:09 Getting Started on TikTok
00:55:23 Resources Ida is Looking For
00:56:33 Ida’s Life-Changing Book
00:57:40 Ida’s Personal Call to Action
00:58:05 Connect with Ida
00:58:27 Thank You, Ida!

Ida’s Life-Changing Book
“Anne Frank: The Diary of a Young Girl” by Anne Frank

Additional Resources
YouTube Shorts
To Every Mom on YouTube
Jim Crow Laws
Apartheid in South Africa
@Khaby.Lame on TikTok
@420DoggFace208 Dreams (2004 Remaster) – Fleetwood Mac Skateboarding Video
@IAmThatEnglishTeacher Claudine James Grammar Teacher on Tiktok
Denise Duffield-Thomas Author